Author Archives

    Joseph Lalonde

    Joseph Lalonde is the owner of JMLalonde.com. He shares leadership insights from movies, extreme sports, and life experiences.

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    Trust is Key: What Successful Leaders Do to Build Trust with Their Teams

    Have you ever worked for a leader or organization you didn’t trust? I have. It’s not fun.

    You’re constantly worried about your position in the organization. You wonder if your boss or owner will stab you in the back, leaving you without a job. You may even question your sanity because your boss has made you doubt yourself.

    I’ve had that happen. It was all due to a lack of trust.

    I don’t want that to happen to you… or the people you lead.

    An organization that builds trust is an unstoppable force. The leader rallies behind the people. The people rally behind the leader.

    Both know they have each other’s backs and can be trusted. It’s a magical situation.

    It is not a situation that is easily created. You will have to work on building trust with your teams.  Read more...

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    The Complete Package: How To Market Yourself, Your Product, Or Your Services The Right Way

    Bringing yourself, your message, or a product to the market takes courage and planning. You will need to advertise across multiple media to gain the most attention and create the best chance of success. Getting the balance right between a physical and online presence is key.

    Make A Real First Impression

    Real-world advertising still reigns supreme. A lot can be achieved with an online marketing campaign, but nothing compares to a full-color and full-size billboard, bus shelter poster, or a sign running around town on a taxi. ‘In real life’ advertising makes a product feel real to a consumer, and if you or your story is the product it gives people a first impression of you, your brand, and your message.  Read more...

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    3 Ways to Practice Being More Assertive

    This is a contributed post to JMLalonde.com. For more information on contributing a post, please see our contributing policies.

    If you are someone who struggles to manage your fears, stress, or anxieties, the issue might not necessarily be to do with the fact that you are a stressful person, but more that you are feeling overwhelmed by the conflict that life provides. Lots of people feel like they can’t get what they want because they are not able to put themselves across in the right way which makes them feel like they are confident and assertive. Assertiveness is something that everybody should be able to achieve, and it’s not because we need to be bullish, but it’s about putting across what we want and actually feeling like we get what we deserve. What does it take to be more assertive in your life?  Read more...

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    Quotes And Leadership Lessons From Spider-Man: Across The Spider-Verse

    A Reel Leadership Article

    My latest book, Reel Leadership, is now available on Amazon. If you love movies and leadership, you will love this book.

    Spider-Man: Across The Spider-Verse is blowing up the theaters. And opinions.

    Many are hailing Across The Spider-Verse as a beautiful marvel of animated cinematography. Others are complaining there’s too much going on and the various styles clash with the movie.

    I’m leaning towards Across The Spider-Verse being a grand entry into the new animated world of Spider-Man. The introduction of Miles Morales (Shameik Moore) in the last film and now the introduction of so many other Spider-men and women. It’s a blast seeing new Spider characters introduced. A few are Spider-Punk (Daniel Kalyuua), Jessica Drew (Issa Rae), Miguel O’Hara/Spider-Man 2099 (Oscar Isaac), Pavitr Prabhakar/Spider-Man India (Karan Soni), Ben Reilly/Scarlet Spider (Andy Samberg), Lego Spider-Man (Nic Novicki), Metro Spider-Man (Metro), Spectacular Spider-Man (Josh Keaton), and many others. Not only that, but we get the return of Peter B. Parker (Jake Johnson) and Gwen Stacy (Hailee Steinfeld).   Read more...

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    Get Creative: Unique Ways Leaders Continue To Grow

    Learning is the one way to stay young. Every time we learn something new, we grow, mature, and keep our minds healthy.

    If we stop, we stop growing.

    We’ve all heard of the conventional ways to continue to grow and learn. You might have heard that you need to attend conferences in your industry, read blogs, listen to podcasts, or continue your education through higher education.

    Those means are all well and dandy. They work; they truly do.

    But you’re unique. You’re different. You’re looking for something interesting ways to continue learning.

    That’s why I wrote this article. I want to help you continue to learn in unique and different ways. These ways will help you become the leader you were born to be.  Read more...