Video content is a fantastic tool for promoting a business. It’s a visual form of content that works well online, and especially with social media marketing. Videos don’t have to be very long to be interesting, and they don’t have to have a high production value either. The most important thing is that you get the attention of your audience, and you direct them to take the next step after watching your video. If you want to make videos to promote a product, there are some things to remember to make them captivating. Here are some key things to do when you plan and create a video.
Make It Easy to Consume
One of the reasons video is such a popular form of content is that it’s easy to watch. It doesn’t take as much effort to consume as reading text, and videos are often short and quick to watch. When you create videos, make sure they’re not too difficult to understand and can be watched with ease. This can include adding some text so that people watching with the sound off still get the message of the video. You can use video captioning services to add closed captions. This is for the benefit of people who may not be able to hear the video, but it’s also used for people who have the sound muted.
Tell a Story
Storytelling is an important aspect of creating a captivating video. When you tell a story, people can connect with it emotionally or personally. You can get their attention and encourage them to engage with your video. Storytelling can mean a number of things, from talking about how your company came to be to creating a narrative for your advert that your audience will react to. Think about what sort of stories will connect with your audience.
Get Attention Right Away
People won’t spend very long watching a video if it doesn’t grab their attention from the start. When you create a video, you need to focus on the beginning and how you’re going to draw people in. A visual way to draw people in is best, as it can capture people’s attention as they scroll past your video on social media. The video will usually start playing automatically with the sound off, so using color and movement can get people to stop and watch. The first 30 seconds of your video can make a huge difference.
Understand Your Audience
One of the biggest mistakes that is made with any type of content is misunderstanding what the audience wants. Many people just don’t understand their audience and end up delivering something that they’re not interested in. Before you make any videos, you need to understand your audience well. When you start publishing videos, pay attention to the reaction that they get too so that you can keep improving them. You might think that you know what your audience wants, but it’s easy to get it wrong.
Creating captivating video doesn’t have to be difficult, but you should put a lot of thought into it. You need to understand what makes people stop and watch a video, and want to share it too.