More Important Than Business
While business and results are important, they’re not the most important things in life. Maybe even in business.
Back in 2012, singer Fiona Apple realized this. She was booked for 12 dates in South America, but Apple postponed those tour dates because of something extremely important to her.
What was more important than touring? More important than pleasing customers? More important than making money?
Her ailing 13-year-old pitbull Janet.
Apple had rescued the pup 10 years prior in Echo Park, Los Angeles. She took in the dog, and the two quickly became best friends. Over the years, they had their good days, and then, in 2010, Janet began to show signs of a tumor.
As Apple saw the health of her constant companion wane, she gave up what many people think is all-important: Business, customers, and making money.