Blogging has been a great experience for me. I’ve been able to share leadership ideas and more with you, my readers. It’s been a fun but bumpy ride.
Through trial and error, I’m learning what works and what doesn’t. Today, I’d like to share the keys to building a loyal blog following with you.
Why You Should Build A Loyal Blog Following
If you’re serious about blogging, I believe you should be serious about building a loyal following. Why? Because you’re writing for someone and that someone should be listening.
While writing can be therapeutic, there should also be a point behind it. For me, it’s been to build a loyal following that I can influence with the leadership insights I’ve gained over time. Your reason may be different.
How To Build A Loyal Blog Following
A loyal following isn’t easy to build. It takes time. It takes building trust. It takes giving them the information they need to hear.
However, there are a few keys that you can use to build your loyal following. They’ve worked for me. I hope they’ll work for you as well.
1. Connect with other bloggers: One of the best things I did starting out was to reach out to other bloggers and connect with them. Don’t worry about the size of the blogger, worry about whether or not you connect with them on a personal level. If their message rings true to you, begin building a quality relationship with that blogger.
Disclaimer: Don’t abuse the relationship and make it all about you. Relationships are give and take and shouldn’t be based on what value you can extract from them. Connect with them because you want to get to know them, not what they can do for you.
2. Comment on other blog sites: Find sites that interest you and comment on their blog posts. Don’t leave comments that are bland and generic. Instead, offer value in your comments. Answer the questions the blogger poses or answer the questions that other commenters are leaving. Be a resource to others.
3. Post on a consistent basis: Blogging on an inconsistent schedule can kill your blog. Create a schedule and post on a consistent basis.
For me, it’s been 3 days a week. Monday, Wednesday, and Friday. Once in awhile I’ll toss in the random Saturday post but rarely do I stray from my three posts a week.
Find a schedule that works for you and your audience and stick to it. Having a schedule will create a mental note in the minds of your readers and they’ll remember when your posts are published. Keep up the consistent content and they’ll keep coming back.
4. Create quality content: I probably should have put this before key number 3 but you must be able to create quality content on a consistent basis. No one likes fluff and meaningless posts. Give your readers something to chew on.
Get into a sweet spot and create the killer content that people will be reading for years to come. Pack it full of the information your audience desires. Make them want more!
5. Share the work of others: This goes hand in hand with key number 1 but begin sharing the work of others. Be willing to Tweet, share on Facebook, post on LinkedIn, or share an image on Pinterest. Doing so creates a feeling a belonging and that you recognize what others are doing.
Sharing the work of others allows you to reward and spread the message of others, including your followers. Do you remember the first time someone shared one of your posts? You felt like you were on the top of the world. Give this feeling to others.
Creating a loyal blog following will help you spread your message and increase your leadership skills. Follow the five keys outlined above and you’ll be well on your way to having a loyal blog following.
Question: What other keys do you have for building your loyal blog audience? Please share your thoughts in the comment section below.
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