How To Win Customers
In 1996 the world experienced the 100th Summer Olympics. The venue for the 1996 Summer Olympics should have easily gone to Athens.
Why?
Because Athens was home to the inaugural edition of the modern Olympics. It would have made sense for the Olympics to happen there.
Yet, the 1996 Summer Olympics happened far from Athens. These Olympic Games happened in Atlanta, Georgia.
How did this happen? Atlanta, The International Olympic Committee chose Georgia to be home for the 1996 Olympic Games because of a plan of action by Billy Payne.
His plan worked then. You can use it to win your customers.
How To Win Customers
While tragedy struck the 1996 Summer Olympics in Atlanta due to the bombing, Richard Jewell accusations, and more, the process for getting the Olympics to Atlanta was solid.
In the book, The Suspect, Kent Alexander lays out what happened.