It is no secret that running a business is incredibly challenging. Statistics suggest that the majority of new ventures fail, and the road to success is often littered with hurdles and obstacles. Leadership plays a critical role in maximizing the chances of staying afloat. In this guide, we’ll discuss effective steps business leaders can take.

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Communication

Communication has never been more important. With businesses all over the world adjusting and adapting to remote working and more flexible staffing structures, it’s crucial for teams to be able to communicate openly and efficiently. As a leader, it’s hugely beneficial to encourage communication between employees and to engage with clients and partners. Ensure that your employees have the equipment and technology required to bridge physical gaps and distances and try to create a culture that facilitates communication. Every employee should feel able to share opinions and ideas or raise concerns.   Read more...

Online marketing is essential to making a business profitable. For this reason, there are hundreds of strategies thrown around as the best way to market for profit. Unfortunately, it can be difficult to wade through the rubbish to find genuinely good ideas.

Through all the small-time marketing strategies, there are two top dogs. SEO and PPC are well-known as the two best ways to market online for profit. But both take time and patience – it can seem overwhelming to consider them at first, especially if you are a small business.

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So, for those just starting out, you may be wondering which one is best to dedicate your time and resources to. In this post, we’ll discuss when SEO and PPC work best, how to make them work for you, and from this, you should be able to work out which is best for you.  Read more...