How to Use Social Media as a Digital Marketing Strategy

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To drive your business forward you must come up with a digital marketing strategy for social media. Digital marketing strategies need to be fresh and unique at all times. It should be something that works for your business

However, there are some foundational aspects of digital marketing for social media that every business can benefit from no matter what industry you are in.

To take your business to new and dizzying heights, here are some foundational tips that you need to implement today.

Choose Your Platform

The first thing you need to do is to choose the right platform for your business. This is where things can seem overwhelming. However, there’s no need to give yourself a headache about it especially if you are a small business owner

It’s easy to find out exactly what platforms are right for your business. The cheat sheet that you need is in the actions of your competitors. 

Take a look at your biggest competitor and look at the social media platforms on which they are excelling. Look at the engagement they are getting and even engage with their account yourself, to see how they respond. 

Watching what they’re doing will give you the ultimate cheat codes you need to drive your business ahead as well.

Post Frequency

Post frequency is something you need to consider when you choose your social media platforms. Ideally, you should create content that can be used across at least two platforms to begin with.

A lot of experts will tell you that you need to show up every day. This is because the more you show up the more likely it is that something will kick off and go viral. However, it can be difficult to post every day as a busy business owner. 

If you don’t want to outsource this then you need to choose a schedule that you can work with and then go with that. Two or three times a week should be alright to start with.

Again, it’s a good idea to raid the social media vault of your competitors. Look at all the posts that have done well for them over the last thirty days. Put your unique spin on it as this gives you a greater chance of getting noticed quickly.

Post Style

Besides posting frequency, another thing you should be looking at is the style of the post that you are choosing. Most platforms these days love short-form videos and it is something you should be leaning into heavily if you want it to attract the right audience. 

It’s great for you to make short videos that are not too taxing and introduce people to your business. You will also be able to tell the right posting style by looking at your competitor’s social media as well. 

The basic rule for creating good social media videos is to try to give value. 

Pay to Play

If you’re just establishing your brand and you’re getting impatient about finding followers for it. You can accelerate your rise to the top by paying to play on most social media platforms. 

There are options for you to promote your post on almost all of them. The amount you can promote your post for is going to be determined by your budget. 

This means that you need to take a careful look at your business finances and then you can decide how much you can afford to spend on social media ads up front. When you decide to fast-track things this way, you must test everything.

Start slow and then work your way up to spending more. The worst thing you can do is break the bank right out of the gate. 

You need to test things and then analyze the data to see what works and what doesn’t when it comes to your advertising methods. This is the best way to maximize your return on investment

Be Vulnerable With Your Audience

Try to be vulnerable with your audience whenever you can. Let them in on your struggles and your challenges. 

The most important thing you can do, especially if you are a small business owner it’s to level with your audience and let them see that you are a real human being like them. 

This will give them something to be emotionally attached to. Once you get them emotionally invested it’s easier to convert them.

How can you be vulnerable, you may ask? Show them behind the scenes of what is happening in your day-to-day life. Share your brand story and take them on a journey of how you got started. 

Always remember that what you think is bland may be very interesting to your audience. So get snapshots of your day whenever you can and share them, your audience might surprise you.

Take Over Social Media

Now you know exactly what you need to do to take over social media. It’s a good idea to start with one platform at a time and then master that before moving on. 

Instagram is great for most businesses and it is a platform of choice for many. If your business lends itself to visual imagery you can also try Pinterest as well.

Don’t take on too much all at once, pace yourself and only do what you can manage. If fortune permits it you might want to consider having a social media manager to take over the reins of your social media posts once you have the funds to do so. You can hire an expert at Red Spot Design to help you.

This will free you up to focus on other aspects of your business. While still being able to crush it on social media. 

Just make sure that your manager takes the time to understand your brand voice so that they can help you to put the best foot forward on social media. Once you make sure to hire an expert everything should be smooth sailing to huge growth for your business.

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