We’re story driven beings. From the beginning, stories have been told to pass on vital information.
Somewhere along the line we’ve moved from influential stories to basic facts. And basic facts don’t capture our imagination quite like a great story.
We know leadership is really influence. Influence is the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
And there’s no better way to influence someone than by telling better stories.