You’ve probably seen online thought leaders share about how they’re so authentic. About how they want to be real with you. How they want you to get to know them.
Why are they saying these things? Because they know people want real, authentic, true people. The problem is, many of these people aren’t being what they claim they are.
Claiming you’re authentic is easy. Saying you’re real is super simple.
Being real is not quite as easy.
People Want Real… But They’re Not Getting It
Marketers have learned what people want. The people have spoken and they say they want someone who is real. Someone who is honest.
The problem is, finding someone online who is real and honest is hard. Putting on a facade and portraying what someone is looking for is easy.
This is why people have created customer avatars. These are the people they want to speak to… So they create a persona that speaks their language.