Going wide or going deep?

There was a hymn we used to sing during Sunday school. The hymn was titled Deep and Wide.

Grand Canyon / Image Via Creative Commons

The lyrics were

Deep and wide, deep and wide,

There’s a fountain flowing deep and wide.

Deep and wide, deep and wide,

There’s a fountain flowing deep and wide.

While the song is about God’s love for us. His love is deep, never ending. And His love is wide. It reaches farther than you could ever see or imagine.

I believe there is also a deep and wide principle in leadership.

We can look at Starbucks and see how they did this.

One of their goals was to have a Starbucks on every street corner. To sell the same amount of product in more and more stores.