In June 2019, the alternative rock band Radiohead learned over 18 hours of music recorded during their sessions for their album OK Computer was stolen. The hacker reached out to the band with a ransom demand: Give me $150,000 or I’ll release the stolen recordings.
Radiohead appeared to only have two choices from the hacker. They could either pay the ransom or they could let the hacker release their music for free. The band was stuck between a rock and a hard place…
Until they looked for Option Number Three.
Option Number Three
At first glance, you may agree Radiohead only had two choices. It would be easy to see this as the hacker had only given them two choices. Yet, there was an additional option.
Radiohead blew off the hacker and chose to see a third possible option.