Think Big! Treating Your Small Business Like One Greater In Stature

This is a contributed post to JMLalonde.com. For more information on contributing a post, please see our contributing policies.

As far as the art of self-development is concerned, you won’t learn more than when you run a business. Regardless of how prepared you are, there are things that will always take you by surprise. But regardless of the stature of the business, even if you’re running a small one out of your home, it’s important that you get it into your head at the outset that your business is a grand entity.

Man on smartphone with a newspaper and MacBook pro nearby

Image by rawpixel from Pixabay

This will prepare you for upscaling the company, but also giving yourself the motivation to develop yourself further. And when it comes to treating your small business like a big one, are there any things that we can get in place?

Fixing The Formalities

Perhaps you have a modest e-commerce business, or you are looking to get yourself onto the business ladder by running your own company. Whatever you decide to do, you need to be aware of the formalities. There’s a lot of information out there, and it can be intimidating to decide what type of company you need to set it up as, but on inc.com there are a few of the formalities that you can do in a few hours.

A lot of people can place too much importance on the name, and try to get everything just so before unveiling the business to the public, but there are a lot of things that can be changed as you go. For so many people, the very act of setting up a business is pulling your finger out and just doing it!

Presenting That Professionalism

If you want to show everyone that your business is going to compete with the big leagues, you’ve got to start treating it with the respect it deserves right away. Being professional isn’t just about a snazzy website; it’s about ensuring you have the goods to make the business look like so many others, despite the initial shortcomings.

Money is one of those obstacles, as is location, and if you are setting up a business from home, but you still want to have that professional image, you can definitely take advantage of resources that provide virtual addresses and virtual assistants. Because you will have clients and customers come to you, and initially make a judgment about your business based on how you present yourself, you could very well lose them, never to return. And this is why you have to think hard about presenting a certain image, so they will know right away that you are someone that gets the job done, and you are a force to be reckoned with.

Working With The Right People Right Away

It’s not what you know, it’s who you know. Working with the right people can be a hard thing to get going. But you know who the targets are; it’s about integrating yourselves with them. And this could mean going to the right events or getting in contact with those that provide services that you are unable to do. Outsourcing is one of those commonly used practices that, depending on who you ask, can either be an asset, or a detrimental factor to the business. In terms of marketing, if you don’t have the necessary goods, you can either go on a course to find out what you need to know, but when you get to the point where others need to be hired, you will struggle to find others that do the job to your standard.

But in addition to this, there are other companies that can help provide those extra finishing touches to your marketing. A company like lanyardsfactory.com.au can help you to design lanyards or plastic cards can be used as trinkets in your promotional arsenal. These things prove very handy when you start attending trade fairs. And in terms of marketing, it isn’t just about the websites or the social media posts, it’s about the entire brand, which can boil down to the littlest of items you had never even considered. Work with the right people, and they will undoubtedly give you insights into the best methods that could work for your business.

Getting It Into Your Head That You Are A Business Person

Sometimes the biggest obstacle is ourselves. We can start a business venture by looking to serve our own needs but then realizing that we’ve got minimal skills to pull it off with aplomb. We’ve got to learn that what we’re doing is for the benefit of the business, not necessarily ourselves. But also, we’ve got to step up to the plate and embody the characteristics that make us a force to be reckoned with. And when we work out of our home or have minimal contact with the outside world, that perception that we are an entrepreneur that builds networks and acquires contacts can be hard to realize.

It’s about developing your strengths, but also recognizing your weaknesses. In many ways, you’ve got to have a very subjective approach to everything you do. This is a very difficult thing to get our heads around because it requires us looking at our shortcomings and endeavoring to fix them. But at the same time, it’s not about this feeling that we are weak in every way, because this won’t do the business any favors either. By all means, ask others for their opinions, but don’t take them to heart if they’re not what you want to hear. You can look up to your heroes and heroines, but you can also learn how to be the business person that you want to be. It’s about taking aspects of other people’s personalities and assimilating them with yours, but ultimately, it’s going to be your personality that will shine through at the end. We can spend a long time going around the houses trying to craft a perfect personality to present to others, when in fact, we should have trusted our own instincts in the first place.

To treat a small business like a big one, you have to think big, but it’s also about taking inspiration from others that have been there before you. It’s that big picture thinking approach; rather than being modest and making tentative steps, make your business a force to be reckoned with. Once you do that, everything else has to work doubly hard to fulfill that, including yourself.

Please note: I reserve the right to delete comments that are offensive or off-topic.