How To Keep Your Mission In Mind

We spend so much time and effort to craft the perfect mission for our organization. The perfect mission statement is a brief yet broad statement about your organization’s goals. There may also be a part of your mission describing how you’re going to get there.

A lot of times, the mission of an organization overlaps with the vision. That’s because the two are intertwined. When you know your mission, you can also know your vision.

But what happens after crafting the perfect mission statement? What happens when you know precisely why you’re doing business?

The mission statement gets put on the back burner. It’s there in print but largely forgotten.

It’s time to change that. You can keep your mission in mind.

How To Keep Your Mission In Mind

We don’t want our mission to be forgotten. So, what do we do about it? We keep the mission in mind by doing the following:

Clarify The What And The Why

There’s many roles a leader must play. These roles can be dizzying.

Leaders must support their team. Leaders must bring unity to the organization. Leaders must cast a clear vision.

Your vision is all about the what.

It’s telling where you’re going. How you’re going to get there. And how you know you’ve arrived.

But how clear have you been in sharing the vision?

Get Clear On The What

You’ll see organizations through up a company vision. Usually, this vision is very generic.

You might see vision statements such as:

Help customers get their work done

To build high quality products people love

We will share the Gospel with all we meet

Those vision statements don’t do anything for me. They are blah. They are far too broad. They fail to speak to you.