A few years ago, this slogan emerged from the minds at Capital One and has partnered with celebrities like Alec Baldwin to create a marketing monster.
I’ll give it to the marketing minds of our day. They have a way of crafting phrases and stories that stick with us eternally, advertisements that shape our decisions and linger in our subconscious as we carry out our daily lives, causing us to deeply value things that don’t matter much at all.
As a junior in college, I made my first ever trip to New York City. Four days in the Big Apple with my family, and it was Christmastime, no less. As we flew into LaGuardia and deboarded the plane, I could hardly contain my excitement; I felt like young Kevin McCallister from Home Alone 2. Johnny Mathis sang “It’s Beginning to Look a Lot Like Christmas” in my mind as we headed down the terminal. Out the window, I could see the city skyline across the Hudson.