Can you remember the last time a business gave you a really cool gift? A gift that mattered? One that made you tell your friends, family, and coworkers? You probably can’t.
Businesses have taken the approach of cheap and quick to the art of gift giving. They see gifts as a way to quickly get their name out in front of people.
The days of cheap gifts having an impact, if they ever did, is gone. People aren’t paying attention to you when you give cheap or uncaring gifts. Gifts like:
- A stress ball with their corporate logo emblazoned on it
- A t-shirt with their logo
- A USB portable power bank with, once again, their logo
- A cell phone stand with, you guessed it, their logo
Corporate gifts have become all about the gift giver. I imagine their marketers sit around the office and ask questions like: