There are a lot of sparkly things out there to get our attention. From the latest productivity app to the newest course by the big name leader to the latest and greatest book on leadership, there’s always something vying for our attention.
Most of the time we give in. We grab the shiny, new object and adore it. Until we’re finished…
Then we put it aside.
We close the book. We forget what we read. We move on.
We watch the video course. We absorb a little information. We move on.
We play with the app. We get bored. We move on.
Wash, rinse repeat.
We Like Shiny And New
The shiny objects are fun.
They promise to make us more productive or to increase our knowledge. They beckon us with their sexy covers or smooth promises.