Skip The Hype, Do The Work

Movie production companies hype their latest movie. Authors hype their latest book. Bands and musicians hype their newest album.

Everyone is trying to tell us that their latest effort is the next best thing.

Rarely is that the case and we’re let down. We need to start skipping the hype and doing the work.

Have you ever been so excited to see the latest summer blockbuster only to be sorely let down? The previews showed exciting action or extremely funny scenes. Yet when you go to the theater and watch the movie it was disappointing? Yeah, that happens.

We need to get to the point where we’re past the hype.

Instead of building hype, create great art.

Great art will inspire those that hear or view it. Great art will leave an impression. Great art moves.