Go For The Epic Fail

When’s the last time you failed big? Like epic fail?

You probably can’t remember the last time. Most likely because we tend to minimize our risk of failure. Especially big failures.

We feel big epic fails aren’t pretty. Epic fails are nasty, dirty things. But are they really?

In his book Untitled: Thoughts On The Creative Process (Great book, btw), Blaine Hogan shares this story-

I know all too well the painful reality of standing in front of something I’ve made, only to feel the sobering sting of awareness that comes from realizing the “thing” didn’t live up to the pitch.

This failure can be seen as an epic fail. We pitch, we promote, we hype. Only to see what we imagined fall flat on it’s face.

Epic. Failure. It’s all there.