As a business leader, our attention can easily be diverted from the things we should be doing. One of those ways we divert our attention is by obsessing over the wrong things. The biggest wrong thing we focus on is our competition.
We focus on our competition because shifting our focus to them is easy. We constantly hear or see what the competition is doing. This makes us anxious and nervous…
If we’re not obsessed on the right thing.
Why Obsessing On The Competition Is The Wrong Play
I’ve already mentioned why we obsess about the competition. They’re who we see and who we hear about on a daily basis. Seeing them “pull” ahead terrifies us. Yet this doesn’t do us any good.
When we focus on the competition, we’re focusing on an external factor. You and I, we can’t do a thing about the competition. They’re doing their own thing. We need to do our own.