What’s Your Strategy?

Whether you’re leading a church organization, a for-profit business, or even writing a blog, we can easily overlook a key part of our work. Creating and crafting an executable strategy.

Having a strategy for my blog is something I’ve struggled with.

We need strategy for growth

I know the direction I want to go with my blog. My mission is to help equip young leaders with the best leadership content out there.

To do this, I’ve consistently created content around leadership and personal growth. There’s been huge success in that aspect.

However, I’ve failed to grow the business side of the blog.

There’s a reason. I lacked a strategy for bringing in an income.

We Need A Strategy

Without a strategy, we will flounder in trying to grow what we’re building. We may know where we want to go.

How To Build Missional Relationships

One of the things I’ve struggled with as a youth leader has been how we call others to a saving knowledge of Christ. It always seemed so hooky.

The typical way we present Christ is through a message on a Sunday morning or Wednesday night. We share about Christ’s work and then invite people to accept Him into their hearts.

That or we do run-and-gun missionary work. This is where you hit the streets, tell the world they’re sinners, and try to get them to repent.

Build relationships, build followers

Image via Sam Beebe

Now, these methods have worked, or seemed to work, for quite some time. But I’ve always wondered if there was a better way to promote the Gospel and tell of what Christ has done.

My friend, Dave Arnold, recently released his new book titled Building Friendships: The Foundation For Missional Engagement. And his book hit on something that’s been stirring within me.