The Most Important Impression

You often hear that first impressions are the most important. You only have one to make.

And while first impressions are important, I don’t believe they’re the most important.

It’s the most recent negative impression that’s the most important.

Image by Jan Tik

Let me share a story with you.

When I started to improve my fitness level, I started to eat yogurt. Every weekday I would enjoy a cup.

For almost a year everything was great. My opinion of the yogurt company continued to rise as I had a positive experience.

But something happened a couple of weeks ago.

I opened a cup and scooped the yogurt off of the lid. The spoon touched my tongue and I almost gagged.

While the yogurt on the lid looked normal, the yogurt inside of the cup had started to mold. It no longer tasted like strawberry banana but of mold.