You often hear that first impressions are the most important. You only have one to make.
And while first impressions are important, I don’t believe they’re the most important.
It’s the most recent negative impression that’s the most important.
Let me share a story with you.
When I started to improve my fitness level, I started to eat yogurt. Every weekday I would enjoy a cup.
For almost a year everything was great. My opinion of the yogurt company continued to rise as I had a positive experience.
But something happened a couple of weeks ago.
I opened a cup and scooped the yogurt off of the lid. The spoon touched my tongue and I almost gagged.
While the yogurt on the lid looked normal, the yogurt inside of the cup had started to mold. It no longer tasted like strawberry banana but of mold.