Richard Branson, Steve Jobs, Jesus.
All three were great leaders. Two created stellar companies. One created a movement that has spanned 2,000 years.
What else did these three leaders have in common?
They all went about leadership in an unconventional way. They broke from the normal and created a new path.
Richard Branson goes the distance to impress prospective customers. Backstage, before a speaking engagement, he approached Guy Kawasaki and asked him if he flew on Virgin Airlines. When Guy answered no, Richard gets on his knees and starts to polish Guy’s shoes with his jacket.
That’s not normal.
Steve Jobs created a juggernaut of a company with Apple. Coming up with the concepts of the iPod, iPad, etc. The company rose to astronomical heights. And he did it without focus groups. He broke with the conventional thought that you had to listen to your customers. He realized people didn’t know what they wanted until it was in their hands.