As a young startup business, it’s your priority to make your business stand out and give the business world a little bit of a jolt. Just because you’re young in terms of how long you’ve been active doesn’t mean that you have to be hiding on the sidelines. As a new business leader, you should be a trailblazer in what you do, and you should show the world that you have bags of potential that they should be taking advantage of.
Unfortunately, there is a slight curse attached to startups. They’re usually viewed as unprofessional or brand new, and that’s usually because there has not been the time yet to cement your reputation as a leader in what you do. Just because you’re starting out doesn’t mean you don’t know what you’re doing, and you have to be able to prove your business is a professional one.
Image means everything, which is why branding is so important for a new business. For example, if you’ve decided to grow from the garage to an office space, then choosing one with robust security features in a great location with a lighted handrail to make your business welcoming is a great idea.If you’re starting out and you want to look more impressive, then focusing on how your business can be impressive is a great place to begin to. So how can you make your business look more professional so that others will take you seriously? Let’s take a look.
- Make your website stand out first. It doesn’t matter how much energy you have as a new business owner, you are not going to get anywhere if your website is not impressive.If you don’t have a website that was designed to be forward thinking and fully equipped to be accessible, your business is going to fail at the first hurdle. There’s every chance you don’t have a premise when you start out, which is why your business website is going to be exactly what people want to see first and foremost. Making your website look impressive is just the first step.
- Focus on those little details. Businesses will often put a lot of effort into the larger details of their corporation while forgetting the smaller details that really do make a difference. You want people who come near your business to see the small effort you put in VS the bigger details that you put in. For example, If you’re starting out then using a Gmail com email address is probably OK, but you want to try and start off on that professional footing by investing in your business email. This is such a small detail, but it can make a very big difference as to how professional people expect you to be.
- Get out of the garage. Most of the best businesses in the world started out in the spare bedroom or in the garage of their home. Once you’ve got your beginnings, try to move out of your garage as quickly as you can. You want clients to be able to come and see you in person, and they can’t be turning up at the garage of your family home. You want bigger, better and more professional premises, just like we discussed earlier on.
- Don’t forget the business card. The business card is famed for a reason. It’s a school of thought that says the error of the business card came to an end because of the digital age, but it’s not true. There’s a lot to be said for handing out business cards, and your business name and phone number will always be within the eyeline of anybody who keeps business cards in their office. It looks professional and it shows that you have a legitimate business.
- Don’t forget about swag. One of the best ways that you can make a person take your business seriously is to show them that you’re doing well, and one of the best ways to do that is by giving out freebies. Whether it’s a free trial session of what you’re offering or if it’s actual bags of swag that have your business name on them, there is much that you can do here to show off that you are able to hand out these things for free and elevate your business name as a result.
Your business is going to be so much more professional when you implement these practices from day one. Do what you can to grow your business and put on that professional face the moment you get started.
