Millennials now account for the majority of the workforce. Last year, when the working population of this age group reached 53.5 million, the group of 18-34-year-olds claimed the title.
Human resource managers must take a different approach and make use of a whole new range of skills while recruiting young professionals. Here, we look at four strategies for attracting and retaining young people in the workplace.
Use innovative and creative recruitment tools
Newspaper advertising and word-of-mouth would not lure a millennial workforce. More modern recruiting methods should be used by businesses.
Millennials, for example, are highly mobile. According to research, 47 per cent of people use only their smartphone to look for work, and 62 per cent look for openings on social media sites. utilize your social media accounts for recruitment; even if they are not interested, they may share or tag friends and work colleagues that are.
Businesses can attend college job fairs, form partnerships with college career centres, and search LinkedIn for talented professionals in addition to having a strong digital presence. You could look at a hybrid event strategy for your own recruitment event, combining face to face interactions with digital for those who are unable to attend in person. This means you are not discounting anyone who can’t get to the event on the day and shows that you are an innovative and inclusive brand that young people will be queuing up to work for.
Harness the power of mentorship
While the concept of a work mentor is far from being a new one the millennial generation has given it a fresh twist. The mentor is usually the trainer, and the mentor is usually much older than the person being mentored. It is a one-way alliance, but for millennials, this is not always the best strategy and does not always work for them.
Mentorship, according to millennials, is a two-way path. Both sides benefit from each other’s experiences. Mentor feedback is welcomed by young adults, who can also give feedback to their mentor.
Look at your employee benefits
Good employee benefits and knowing their wellbeing is looked after are some of the many benefits sought by young professionals. According to research, raises and incentives are the most effective recruiting methods for millennials. Vacation and sick leave are significant, but for young workers, the ability to work from home is even more appealing. Millennials want to work from home and build their own working schedule that fits around them. They understand the importance of a good work-life balance and how it can not only benefit them but you as a company as well.
Health-care and retirement packages are also motivating factors for millennials. Young professionals are well aware of the increasing cost of health care and seek competitive health and retirement choices.
Build an exciting corporate culture
Millennials don’t want to go to work in a stuffy corporate office, tapping away in their cubicle, and then go home. They desire to be a part of a community. The majority of young professionals choose to work for businesses that have established a dynamic and exciting corporate culture. They want to be inspired and stimulated by their work environment and colleagues.
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