What is thought leadership?
According to Marketing Insider Group, thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic.’
Thought leadership is about making a name for yourself in your industry. It means that you become a trusted source of info and an authoritative figure. The idea is to establish yourself as one of the key voices in your sector. To achieve thought leadership with your brand, focus on these five areas.
- Educational blogs
If you want your brand to become a thought leader you’ve got to write plenty of educational blog posts. You’ll need to perform plenty of research, to discover which topics your audience is seeking to learn about. Besides this, you’ll need to research your competitors, ensuring that you offer more engaging blog posts.
Educating your audience is a fantastic way to build rapport. The more that your audiences learn from you, the more you’ll become recognized as a credible figure.
- Host a podcast
Hosting a podcast is a great way to establish thought leadership with your brand. A podcast allows you to provide entertainment to your audience, and discuss a variety of engaging topics. Some podcasters choose to involve their audiences using Q&A sessions, others focus on expert interviews. There are many ways that you can create an awesome podcast, and widen your reach.
Webinars are a fantastic way to establish thought leadership, you can host webinars on a huge variety of topics, and answer questions in real-time. Brands can use webinars in many different ways, whether it’s discussing a product, an industry topic, or hosting an online event. Using webinars you can communicate with a large audience and improve your SEO at the same time.
- Live events
Perhaps you prefer the idea of hosting a live event? When you host an event in person you have the chance to give your audience a real authentic experience. Live events allow you to entertain your customers, and tell your brand story. To put on a great event you’ll need to conduct an adequate amount of research and planning.
- Strengthen your brand
If you want to become a thought leader it pays to strengthen your brand. Everything needs to be consistent. From your brand story to your content and your design work. To get the perfect design work for your branding materials it’s worth working with a talented design agency. Strengthening your brand will help you to stand out amongst the competition.
These five steps will help you to improve your brand image and pave your way as a thought leader. You’ll be competing against lots of brands, becoming a thought leader will help you to rise above the rest.