Do You Need A Big Following?

Do you dream of having hundreds, no thousands, no millions of followers? People who will listen to what you have to say and follow every piece of advice you lay out before them?

This sounds like a dream come true. With a huge following, you’ve made it to the big time. Everyone wants a piece of you.

One of my recent TV addictions has been the TV show The Following. The protagonist is Joe Carroll, an author, teacher, and serial killer. He’s also generated a massive following from behind bars.

His followers include police officers, school teachers, nannies, and more.

Carroll’s followers rival anything I’ve ever seen before. You can’t turn anywhere in this TV universe without running into one of them.

For Carroll, this was a partial Nirvana. He had people who loved and adored him.

But do you need a big following, such as Joe Carroll has in The Following?

The answer is no. You don’t need a huge following. You need dedicated followers.

Dedicated followers will help you reach your dreams as you help them move forward in life. You can have a small, dedicated following and still see massive results.

This small band of followers can be rabid fans who are willing to get your message out to those they know.

Why? Because you gave them a taste of something they never knew before. You gave them a taste that they can be a success. You may have shown them how to take the next step towards their goal. Or maybe it’s telling them to let off the gas instead of going full tilt.

You gave them the inspiration they needed. And this small following ran with it.

Now, there’s nothing wrong with having a big following. No, none at all. Yet I think that shouldn’t be your goal.

We need to go after a small, dedicated following who’s willing to stick with us.

When you find these followers, treat them well. Let them know you’re there for them. Check in through email or pick up the phone and give them a call if you can.

Build the dedication of a few followers and watch your influence grow.

Question: Are you focusing on a big following or are you trying to find a few dedicated followers to share your message? Have you found one or the other to work better? Please share your thoughts in the comment section below.

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