Is Changing Your Logo Enough for Rebranding Your Business?

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Thinking about rebranding your business?

Before you overhaul your entire branding strategy, take a pause. Rebranding requires a lot of work and an investment of time and resources. Your company will need to set aside other tasks to focus on rebranding, and you’ll need to get customers to accept and embrace the new brand.

If you’re simply not satisfied with your company name, a complete rebrand probably won’t be worthwhile. But if you want to reflect your company’s evolution over time, reposition your business, or update an outdated brand image, rebranding could be your ticket to success.

If you think rebranding is the right choice for your business, go for it! 

How to rebrand your business with a new logo

A logo is the face of your brand. If you’re doing a rebrand, you’ll want to update your logo to reflect your new brand image.

The 4 Areas You Should Seek Help With As A New Business Owner

This is a contributed post.

When you first start out in business, it is very easy to get caught up in trying to do it all yourself. You think that you can take on hundreds of different roles at the same time – director, marketer, website designer, salesperson, customer service operative, warehouse, inventory, accountant, etc. – but in reality, this just does not happen. Not effectively, anyway. It is important to remember that seeking out help is not a sign of weakness or failure, and can actually be instrumental in growing your business. Here, we look at some of the areas in which seeking help can, well, help!

Finances

Staying on top of your finances is one of the most stressful and time consuming tasks that there is, and is also one of the most important. If you are not particularly great with the numbers side of things or feel like you do not have the time it needs to do it properly, hiring the services of an accountancy firm is a good idea.

Examining The Relationship Between Leaders And Time Management

This is a contributed article.

Think about leadership, and you’ll probably ponder the importance of motivational speeches and the art of managing groups. One thing that goes under the radar is time management. While managing your workload is essential for productivity, it often gets a bad rap where being a leader is concerned.

However, it’s one of the essential elements of taking control and giving people the tools they need to succeed. Without the ability to manage time effectively, you will micromanage, waste resources, and lack vision.

Here are four ways that leaders who understand the importance of time management negate these side-effects.

What You Should Know About Getting Into A Growth Mindset

This is a contributed post to JMLalonde.com. For more information on contributing a post, please see our contributing policies.

A growth mindset isn’t something that everybody has – usually because we are largely conditioned by our environment. The way we are raised and the people we spend time around can have a huge impact on our mindset and whether it’s the kind to help us grow or not. Having a growth mindset (the belief that you are in control of your own ability, and can learn and improve) is the key to success.

However, just because you haven’t been raised to think a certain way, doesn’t mean you can’t teach yourself to do it. If you’re determined, you can get yourself into a growth mindset easily. Read on to learn more below:

Being A Boss Doesn’t Make You A Know-it-All

This is a contributed post to JMLalonde.com. For more information on contributing a post, please see our contributing policies.

Nobody knows everything. Even the most accomplished business leaders are always learning. Here are just some of the ways in which you can further your knowledge as a business leader.

Read books and blogs

There are plenty of books and blogs (such as this one) dedicated to niche topics in business. Such reading material is great for digesting in your own time if you don’t have the time to attend courses and workshops. Of course, you should always make sure that you’re taking advice from a reliable source. For instance, books and blog posts written fifteen years ago may not always be relevant today.