Monthly Archives: December 2022

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Tips for Building an Authentic Brand in 2023

This is a contributed post to JMLalonde.com. For more information on contributing a post, please see our contributing policies.

Brand authenticity can refer to your personal or business brand. With brand authenticity, your consumers believe that you are genuine in the values you represent and your products and services. Authenticity is necessary for the building of a brand strategy that’s cohesive.

You have to be authentic in the era of social media because audiences can find out everything about your brand from the media, online searches, and social media.

BRAND CONCEPT

You have to walk the walk in today’s age, and that means that you aren’t just promoting authenticity—you’re living it.

With that in mind, the following are tips that can help you improve your sense of authenticity in 2023 and make it an ingrained part of your brand.  Read more...

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4 Things To Consider When Building Relationships With Your Team

Building relationships with the people you lead can be tricky. You never know if you’re getting too cozy with the team or if you’re being too distant. Neither of which is a good thing.

Finding that balance between being a leader and being a friend will challenge you. It’ll make you consider whether or not you want to lead!

Group of friends having fun

Photo by Joel Mott on Unsplash

Add into the mix the challenge of going from a coworker to someone who is leading those you were once equals, and the challenge level goes up to 100.

When leading and building relationships, you must consider 4 things…

4 Things To Consider When Building Relationships With Your Team

1. Building relationships take time:

Think about a romantic relationship. You start with a little bit of desire or interest. You see a pretty girl. You’re intrigued. You start to get to know her slowly. Eventually, you get the courage to ask her out on a first date. The first date leads to a second, a third, and, hopefully, eventually marriage.  Read more...

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5 Steps for Great Product Listings

This is a contributed post to JMLalonde.com. For more information on contributing a post, please see our contributing policies.

When you’re creating a product listing, it’s important to make sure that it stands out and grabs the attention of your potential customers. However, with so much competition on the internet, it can be tough to get people to click on your product and take a look at what you have to offer. This blog post will discuss five steps for creating great product listings that will help you stand out from the competition!

1) Start with a compelling headline

The headline of your product listing is the first thing that potential customers will see, so it’s important to make sure that it stands out and captures their interest. Your headline should be short and to the point and grab attention with a unique or witty phrase. Think about what makes your product different from others, and use that as inspiration for your headline.  Read more...

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Finding Rest

Many of you can relate to what I’m going to share today. You know you need to find rest but you don’t. Neither do I. I can struggle to find time to rest.

I think of my regular schedule. It’s a full day in the office, only to go on a run in the evenings. Or maybe it’s helping to lead the youth group on Wednesday nights. Then the weekend comes. It’s time to rest!

Oh, no… It’s not.

The weekend is full of trying to do various activities. There’s the Saturday run. Then a regular trip out of town. Then maybe a youth group event, family outing, or something else. Sunday, there’s church, perhaps a church event, and more.

My week is crammed full of activities. It’s kind of scary when I stop to think about it.  Read more...

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Quotes And Leadership Lessons From The Pez Outlaw

A Reel Leadership Article

My latest book, Reel Leadership, is now available on Amazon. If you love movies and leadership, you will love this book.

I was turned onto The Pez Outlaw by Bobby Hill (he’s guest posted on the site before). The Pez Outlaw, directed by Amy Bandlien Storkel and Bryan Storkel, is a documentary about a Michigan man who began selling Pez dispensers. The only problem was these Pez dispensers were not licensed to be sold in the United States.

The Pez Outlaw, Steve Glew, would travel overseas to Europe, where he would buy the Pez dispensers straight from the factory. He would then fly home with duffel bags full of these delightful trinkets. Attending conventions, Glew would sell these items for hundreds or thousands of dollars.

He became a Pez smuggler.

The Pez Outlaw (Steve Glew) at a US Customs inspection. Pez dispensers are strewn all over the table.

People were going nuts for these items. He was providing a service to these people. In the 11 years of buying and selling Pez dispensers, Glew earned $4.5 million, according to interviews.  Read more...