When it comes to your business, it’s important to do what you can to help further its success. Part of that success comes from how you market your business. It’s worth looking at your current marketing strategy and working on how best to achieve a better action plan. Here are some tips to market your business effectively.

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Know Your Customers

It’s good to know your customers when it comes to marketing because it’s going to influence how effective your campaign is when hitting the right audience. If you’re not looking at who your customers are, whether it’s their interests or where they live, you’re going to find that many of your promotional campaigns and marketing opportunities will likely miss the mark. There’s so much data available thanks to the internet, and most of it is free to access. Google Analytics is a great example for those who are looking at selling and marketing through its website. It’s good to take the time in understanding who your customers are, what they’re about, and how you can best market your product or service towards them.  Read more...

As an entrepreneur, you’ve likely had your fill of buzzwords. From bottleneck to Blue Sky Thinking, from Granularity to Red Flags, from SEO to Advertorial, your days are likely littered with such cliches. One of the greatest challenges is separating the useful, the actionable and the timeless from the fads and the deliberately bamboozling jargon. Big Data is one example of something that needs to be taken seriously… despite its somewhat obnoxious and buzzword-y title. 

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As a business leader, you take insight wherever you can get it. From books and movies to anecdotal conversations with your customers. You know that the right insight at the right time can help you to implement the policies and procedures that could lead to sustained business growth and prosperity. Especially in this difficult time when many businesses are floundering, all are trying to engage their customers in an age where consumer confidence is low, and all want to position themselves as trustworthy and earnest in the eyes of their clientele.   Read more...