You’ve probably seen online thought leaders share about how they’re so authentic. About how they want to be real with you. How they want you to get to know them.
Why are they saying these things? Because they know people want real, authentic, true people. The problem is, many of these people aren’t being what they claim they are.
Photo by Matese Fields
Claiming you’re authentic is easy. Saying you’re real is super simple.
Being real is not quite as easy.
People Want Real… But They’re Not Getting It
Marketers have learned what people want. The people have spoken and they say they want someone who is real. Someone who is honest.
The problem is, finding someone online who is real and honest is hard. Putting on a facade and portraying what someone is looking for is easy.
This is why people have created customer avatars. These are the people they want to speak to… So they create a persona that speaks their language. Read more...
Unstoppable is the 2010 film based loosely on a real incident of a runaway train. Generally praised for its action and described as a “great popcorn film,” it grossed $167 million. Unstoppable starred Denzel Washington as Frank Barnes, soon to be retired – unwilling forced by the railroad – and Chris Pine as Will Colson, a new conductor distracted by his personal problems. There are two other key players, Connie Hooper (Rosario Dawson) as the Yardmaster and Oscar Galvin (Kevin Dunn) as the VP of Operations for the railroad.
When a train leaves the railyard, unmanned, running at full speed, Frank Barnes and Will Colson begin several different attempts to stop the train before it would catastrophically crash on a high bridge with a tight curve in a community of 780K and located next to multiple fuel tanks. Read more...
Never in my life did I want to run a marathon. I thought it wasn’t for me. And the distance, 26.2 miles, seemed too far for my legs to carry me. Yet, this past Sunday, I ran my first (and I’m saying my only) marathon.
Image by Matt Biller
I ran the marathon for a reason. In areas without access to clean water 1 out of every 2 children die before the age of 5 because of water-related issues. Because of this, I chose to run with Team World Vision and bring clean water to these children. Currently, the West Michigan Team World Vision team raised over $400,000 in donations for clean water. That’s a lot of people’s lives changed! You can still make a difference by going HERE and donating.
So, that’s why I ran a marathon this year. Through this marathon experience, I was reminded of key leadership truths. We’re going to take a look at those leadership truths in the rest of this article. Read more...
I far too often find myself shoulding. And I know I shouldn’t should myself.
You shouldn’t should yourself either. Shoulding yourself puts you in a bad spot.
Photo by Christopher Sardegna
But what is shoulding? Shoulding is the act of saying “I should take care of my estimated taxes” or “I should spend more time with my wife. She really deserves my attention.”
Instead, we let those ideas be shoulds…
And our relationships suffer. Our businesses suffer. Our personal health suffers.
Shoulding is a form of procrastination. One you should put to rest.
When you start saying “I should…” stop yourself. You’re about to wreck yourself.
You can change your “I shoulds” to “I wills” or “I ams.” The way we use our phrases impacts the actions we take. Read more...
When the movie First Man was released, there was a huge controversy. What was the controversy? First Man doesn’t show the astronaut Neil Armstrong planting the United States flag when he sets foot on the moon.
Because of the lack of the flag, a lot of people protested the movie by refusing to see the movie. I have to say these people missed out on a great movie about a man.
First Man wasn’t a movie about the United States moon landing. Instead, First Man was the story of Neil Armstrong (Ryan Gosling), his struggle to come to terms with the loss of his daughter, and the lunar landing.
As such, First Man did a fantastic job telling Neil Armstrong’s story. I felt compelled to continue watching the movie and to see what happened next. I was also interested in seeing the leadership lessons in First Man. Read more...