What’s Working For Me In The Blogging World

One of the big takeaways I got from my recent reader survey was the desire to learn more about blogging and what creates a successful blog. Because of that, I want to share what’s working in blogging.

I want to be of help to you as you build your platform. As you grow your audience. As you take your leadership presence to the next level.

Great blog tips

Image by Sean MacEntee

So, what’s working for me and my blog? There’s 4 things I’ve really been focusing on. If they’re working for me, I think they’ll work for you as well.

1. Creating a gift for email subscribers: It took me awhile but I released my first eBook in October of 2013. Since that time, my email list has grown at an accelerated rate. In the 6 months since the release of my eBook, I’ve seen my email list double in size.

I believe you, too, can increase your audience and reach by releasing a freebie for your email list. It doesn’t have to be anything special but it does need to contain value.

Your email list incentive could be:

A 5-minute video giving an insight your audience needs to know

A 20 page eBook collecting a series of blog posts

A PDF list helping your audience push past boundaries

A special interview with an authority in your niche

People love to receive something for free, even if it means giving away their email address. They see value and want to continue to receive more.

2. Building relationships: Regardless of what you’re doing, building relationships will open up new doors you can walk through.

The more people you know, the more likely it is you’ll be invited to new opportunities. These may include:

Being invited to speak at a conference

Being asked to teach a college level course

Being asked to launch an internet course with friends

Being asked to join a new mastermind group

And don’t be greedy with your relationships. One of the greatest ways to grow and be seen as valuable is to share your connections.

Look for the opportunity to connect those in your tribe with others who are doing great things. But be sure to ask for permission before you give away any kind of personal information.

3. Continuing to learn: Your job of learning is never finished. We should be learning something new every day. That’s why I continue to read blogs, take online courses, and push my boundaries.

I want to continue to grow!

This helps in multiple ways:

You’ll have new content to share as you continue to expand your knowledge

You’ll have the opportunity to share what you’re doing with those you’re learning with

You’ll keep your mind sharp

Never stop learning. It’s key to having fresh content to give to your audience. They’ll love you for presenting new information!

4. Taking on new opportunities: Because of my blog platform, I’ve been approached by others looking for me to join them in their ventures. This has helped increase exposure to the blog.

When someone approaches you about the possibility of joining forces, give it great thought. Be more willing to say yes than no.

Forming these partnerships can be the greatest boost your blog will see.

There you have it. This is what’s been helping my blog grow.

These are easy to implement tactics that anyone can introduce into their blogging arsenal.

Remember, be generous, make friends, never stop learning, and find new ventures to join. When you do, you’ll become unstoppable!

Question: What’s working for your blog? Would you mind sharing a tip in the comment section below?

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Really good stuff Joe. This post is a perfect example of why I love what you do. You listened to what your group wanted to know more about and gave it to them. I think that, in itself, is a great example of how to be effective in your blogging.

    • Thanks Jimmy. It hasn’t always been easy to listen but getting feedback and giving what readers desire has really helped the blog. Have you noticed anything that’s helped your blog grow?

      • The more niche I get the bigger the audience grows. Seems backwards but it is crazy how that has worked.

  • Kevin Cabe

    I really enjoyed this post. I love knowing whats working for other bloggers. Thank you for this post!

    • Glad you enjoyed the post Kevin. Do you have any tips or tricks that are working for you as you’re blogging?

      • Kevin Cabe

        Creating great content consistently is key. I’m in the beginning stages of working on an eBook to give away as well. Really discovering who your audience is and what they want. I agree with Jimmy, the more niche you get the bigger the audience. I hope you are able to do more posts like this. I have a ton of questions about blogging! Thanks again!

  • Thanks for sharing this Joe! I am almost done my first ebook, that I will give away just like you did.

    • My pleasure Paul. I think it’s good for us to show each other what’s working. Good luck on the eBook! I’m sure it’ll help build your list greatly.

  • Carol Peterson

    I gave away an ebook for a couple of years. But I did it at the same time that I was just beginning to blog. So I’m not sure how much it helped. I’m thinking of doing it again with a new little ebook. Thanks for the encouragement and thoughts.

    • I’d definitely give it a shot again. Since offering the free eBook, new subscribers has nearly doubled every month.

  • Important post Joe, – I really need to start on my ebook. I have a question though. I have limited the number of blogs that I actually subscribe too. I found myself getting way too many emails. – So most blogs I subscribe via RSS and manage them via Feedly. – I have never seen anyone post on tips and tricks to engage the RSS readers more. – Any thoughts?

    • Sorry Jon, I don’t have any advice for engaging with RSS subscribers. Honestly, I’m not a big believer in the whole RSS thing. There’s no easy way to track who’s subscribed, no way to contact those people who are subscribed (other than a new blog post), etc.

      • That is what I thought. It just seems like it could be a large untapped market, but like said there is no real way to track.

        • The RSS feed might be an untapped market but it’s figuring out how to use it effectively. Wish I had some advice on it but, alas, I don’t. Let me know though if you find anything that works.

  • Be Fearless! I am actually working on a new idea for an e-book. I also believe being “all in” with the blog is a necessary for one to thrive. Not that our own is thriving, mind you…but it certainly has opened doors everywhere!

    • Woot! Can’t wait to see your new eBook Amber-Lee.

    • There’s that word Amber! *FEARLESS*

  • Great list, Joe. I released my first book in April which brought a little bit of interest to my blog, but I really need to put something together that readers can get for free when they subscribe to the blog. I have a couple of ideas, I just need to move ahead with one of them. Thanks for the encouragement.

  • Related to the email list Joe I think taking some time and really creating a killer “lead magnet” is important. You want your free stuff to be better than some peoples paid stuff. Your freebie definitely is. What’s working for me is focusing on creating better content and a little pop up I installed on my site. It’s doubled the number of optin’s I normally get in one week.

    • I second that one Kimanzi. Having a great giveaway to lure in subscribers is a must.

      The popup signup is something I haven’t tried. What one are you using? Would love to give it a try.

      • I’m going to be writing a post about it but this is what I use: http://sumome.com/. Free and very effective.

        • Thanks for sharing what you’re using. I’ll check it out. Have you had any negative backlash from using the pops?

          • The only that I know about is people not optining in but those people could be people already signed up to my blog. We all know they’re annoying but you can’t argue with the numbers, they work. Even for someone who doesn’t have a huge platform.

  • These are some great takeaways!!! I’m with you about the connecting and building relationships with others. It’s essential.

  • Joe – great post, not sure how I missed this when it first ran! Along the lines of relationships, I have learned that the more I can help others with both my content and my platform, the better off we all are.

    • That’s a great takeaway you’ve learned Jon. Something magical happens when we all begin to take care of one another.