There’s really no point in doing what you do unless you can stand out from the pack. To offer something different.
This is where extraordinary results come into play. We can develop methods where we’re consistently delivering value and action-packed results.
If we’re doing everything everyone else is doing, then what’s so special about you? This is the question that needs to be answered. And I think the answer is going to be we need to stop doing what everyone else is doing.