When you hear the word salesman, what do you think of. The mind wanders to images such as a used car salesman, a clerk at Wal-Mart, or the kid next door hawking CutCo knives. The term salesman doesn’t get a lot of respect.
And yet every leader needs to hone their sales skills. They need to become an expert salesman to get the job done.
“How can this be?” you may ask. Truth be told, everyone is a salesperson at some point or another, Daniel Pink even sales this in his book To Sell Is Human: The Surprising Truth About Moving Others.
Every leader needs to be a salesman. There’s three reasons leaders need to learn to sell.
1. You have to sell the leadership vision: The vision of any organization is vital to it’s success. We must have a clear idea of where we want to go or we run the risk of perishing.