When you think about the face of your business, what do you think about?
You might think about the way your office building looks. Or your thoughts might wander to how you look today. Or still, it could be towards the vehicle you drive.
With a lot of leaders, they think the face of the business is their office building or themselves. If this is how you think, you’re wrong. And you’re heading for trouble.
Getting caught up in what we think is the face of our business is so easy to do. We may see the building every day. We definitely look at ourselves in the mirror every day. And we know what we drive.
We begin to feel WE are the face of the business. After all, we’re the owner or we’re the leader of the business. Why shouldn’t the face of our business be ourselves?