Why You Need To Be On Social Media

By now, everyone has heard of Facebook and Twitter. Possibly Google+, Pinterest, and LinkedIn.

They’re all forms of social media. And, as a leader, YOU need to be on at least one of them.

Pat Flynn, over at Smart Passive Income, has a saying:

Be everywhere

The mantra of Be Everywhere has been the key to Pat Flynn’s success as he built a passive income empire. Along the way, he also created a rabid following who hangs on every word he says.

His strategy works. But it’s overwhelming to the beginner.

When you begin to think of updating Facebook, Twitter, Google+. Pinterest, LinkedIn, and who knows what new social media network comes out next, you can easily feel overwhelmed. I mean, you’ve got to BE EVERYWHERE! Right?


While the Be Everywhere strategy works, I say hold off on implementing said strategy. Instead, just get started on social media.

Find one or two social networks that will work for you. Leaders, I’d recommend Facebook, Twitter, or LinkedIn to be your main considerations.

This is great Joseph, you’re probably saying. Yet you haven’t told us WHY I need to be on social media.

I’m glad you’re thinking that right now. Because I’m going to tell you exactly why.

You are able to extend your reach: There’s only so much you can do in person to grow your leadership platform. You can teach in a local setting. You can speak at a national conference. You can reach people within your sphere.

However, when you step into social media, you’re opening a whole new world to you and the message you’re spreading. Tom Webster and Edison Research did extensive research into the social media behavior of people. The results are shocking.

Do you know how many Americans have a social media profile? 56% of them! And it’s constantly growing.

Could you imagine having access to 56% of the American population? That’s a huge number of people you could influence.

Remember, each social network has a specific demographic and ways users interact with the site.

Facebook and Twitter are much more social and informal. Whereas many people use LinkedIn to form business connections and find new business opportunities.

You are able to make new connections: You just learned how many Americans are on social media. And most of them are easily accessible through a friend request on Facebook or a follow on Twitter.

Once you’re connected to someone on social media, it’s easy to reach out and create a relationship.

I’ve done this and had this done to me. Who are some of the people I’ve been able to connect with?

Michael Hyatt, Dan Miller, Jared Easley, Jon Lee Dumas, Pat Flynn, Kimanzi Constable, Dan Black, Brandon Gerard, and a host of others.

All it took was interacting with these great people on social media and I was able to create a relationship with them.

Who would you like to connect with? Join a social media network and see if they’re on it. If so, reach out and connect. You’ll be amazed at the response.

You can have fun: There are so many people on social media sharing so many great things, it’s easy to hop in and find something and someone you’d like to follow.

Many social media networks have groups you can join where people with the same interest come together. They share their love of a hobby, business, or other activity. All you have to do is jump in!

Social media is great. This platform is making the world smaller, one connection at a time.

Don’t pass over the benefits of social media just because of what you’ve heard. Social media offers many benefits.

Take advantage of an extended influence reach, the connections and friendships that can be made, and the fun you can have discussing your hobbies and business interests.

A word of warning: Social media can be used in the wrong way. In fact, I’ve used social media wrong before. Don’t make the same social media mistakes I’ve made. (-:

Question: Why do you think someone should join a social media network? Let’s discuss our reasons in the comment section below.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Social media is all about presence. If you have an online platform (blog or store), you need to have an online presence on social media, or you don’t exist to your target audience. I have also heard it said, that its not what you say about yourself that matters, it about what others say about you.

    • I like your closing remark Paul. This brings it all back to our character and reputation.

  • I think social media is great for a lot of reasons but if you’re looking to build an online presence I wouldn’t lean too heavily on social media. Social media is fast moving to a pay-to-reach model. I would focus on my email list first, then social media. There was a good post on Michael Hyatt’s blog with a real life example of this: http://michaelhyatt.com/rebound.html.

    • True that Kimanzi. Though I think there’s still some value to using Twitter to build your brand. They don’t seem to be limiting your reach yet whereas Facebook has been slowly withholding your reach unless you pay.

      • The only thing about Twitter is that the life of a Tweet is about 10 seconds. Yes you can schedule tweets but if someone is following a lot of people your tweet will be lost in the fray. Don’t get me wrong, you still need social media but I would focus on the list more. Especially if the goal is monetization.

        • Google+ seems to be pretty valuable as far as life of post and engagement is concerned.

          • I’ve become a huge fan of Google Plus and they’re connection to Google doesn’t hurt 🙂

    • Social media is like the old style signs in the store window: temporary, pithy, flashy, designed purely to catch passer-bys and draw them into the store.
      Content is the service and products offered for sale in the store.
      Layout, graphics, responding to comments is customer service
      Email lists are the customer loyalty cards.

      Good platform marketing requires all four pillars.

      • Agreed and I think we’re in agreement, you can’t depend too heavily on anyone. I think though people depend too heavily on social media versus their email list.

  • Key word in social media is “social.” Interact with people. Build relationships. What’ really cool is when you meet these people face-to-face you are often already friends.

    Good stuff, Joseph!

    • Great point Kent. There’s been plenty of people I’ve formed friendships with online that turned into real life friendships.

  • As a believer – a Christ-follower, I believe we are called to be in the world. In today’s world, this means social media. I know for certain I have had the opportunity to influence people far from God through my presence on social media. We are called to be salt and light. If you are a Christian leader, this especially applies to you. Dive in, and connect with others.

    • Great answer, Jon.

      Social media sites are great platforms to show the light of Christ to others. At the very least we can plant a lot more seeds than we may have been able to in the past.

    • Love it Jon!

    • Haha, thanks for mentioning Salt&Light! 🙂 Spot on, I think social media helps us to understand the cultural milieu, and potentially engage and transform culture.

      • Sure, Paul.

        For those reading along, I’d definitely recommend hopping over to Paul’s blog – Salt & Light!

  • Influence. Plain and simple.

    The number of people joining social media is growing and our digital world is getting bigger and bigger every day.

    I’m connected with a handful of leaders that I hold in high regards and I would be lying if I said that some of the things they post don’t influence me in one way or another.

    Social media can be great if we keep it SOCIAL. We’re still human beings behind these cell phones and laptop screens.

    • Thanks for the great thought Marty! You can gain quite a bit of influence via social media.

    • Same here Marty. Thanks to social media, in particular Facebook, I’ve connected with numerous bloggers and influencers as well, which Joe is among one of the many. 🙂

  • I’ve love to hear some episodes or stories of how you’ve learned how your blog has been influencing people’s lives you’ve never met thanks to your presence in social media.

  • Great advice here! It’s important to use social media to increase our influence and to add value. The key is to find 2-3 social media platforms to use. I recommend at the very least using Twitter and Facebook since they are the powerhouses.

    • Yup, that’s the key Dan. We can’t focus on everywhere. We also can’t focus on the wrong social media platforms. There will be ones that work better for certain industries than others.

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