6 Easy Ways To Grow Your Blog Audience

I haven’t met a blogger who hasn’t wanted to have a larger audience. Have you?

I didn’t think so.

You can grow your blog audience

When you begin putting yourself out on the internet and blogging about a topic you like, whether it’s blogging about leaders or drones or some other interest of yours, you want to gain the attention of people and have them come to your site.

That’s a given. However, so many bloggers don’t put in any effort to bring in new audience members.

We’re going to discuss that today and help you grow your blog following

1. Reach out to other bloggers in your area of expertise: Common business philosophy has told us that competitors can’t help each other out. There’s only so many clients to go around and you can’t help a rival gain a customer.

But in the blogging world it’s different. Bloggers are a great bunch of people who willing to help those starting out. They want to see more people succeed.

Why?

Because they know the world is a large place. Their voice may not resonate with everyone but if they can help someone find a voice they like, they’ll be remembered as the one who connected them.

2. Get social: Social media has been an odd space for bloggers. We see it as a way to push our latest post and bring traffic to our websites.

That’s well and good but you’re missing the social aspect of Facebook or Twitter.

By finding people with like minded interests, you can strike up a friendship or a business partnership that can bring new people to your site.

Don’t overlook the easy to use aspects of social media. They could be a great way to grow your audience.

3. Create something outside of your niche: Focusing in on a niche is great. It draws the freaks, as Chris Brogan would say, to you and creates an excitement that’s hard to beat.

Yet I like to reach outside of my niche and try to draw in others who may not normally read my blogs. That’s why I do YouTube videos for Nerd Block unboxings. I try to mix in movies and pop culture into leadership topics.

Find some way to be unique within your niche.

4. Create local buzz: Many bloggers are missing a simple target: their city.

We hear so much on how the internet has made the world smaller. We don’t need to focus on the 5-mile average of the local consumer. We’ve got a whole world beating down our doors.

However, there’s a big market within your local area.

Pitch an idea to a local TV station and appear on a morning news segment. Engage strangers in conversation and invite them to your site. Find other nearby entrepreneurs and get to know them.

Local is still powerful.

5. Use different mediums: Writing a blog is only one way to engage your audience. Poll them and see if there’s any other ways they like to consume information.

Consider starting a podcast or a YouTube channel. Find another way to broadcast your voice and you may find a completely new audience that’s eager to follow you.

6. Be yourself: Last and certainly not least is be yourself. People want authenticity.

They will catch onto bloggers who aren’t sincere and leave them.

But when you show your true self, people are drawn to that. They can see themselves in you and they want more of it.

Question: How do you build your blogging audience? Please share a tip or two in the comment section below.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Great post Joe! One of the ways I keep building my audience is through talking one on one via phone or skype. The referral I get from these is huge. It definitely pays the dividend.

    • I’ve never thought of doing Skype or phone calls to build my audience. What were people’s first response when you began calling/skyping?

  • Over the last few months my audience has increased and I attribute it to one thing: Posting every week. Consistent posting is the easiest way to increase traffic.

    • Rick, that’s awesome you’ve been consistent and seen growth. Audiences want to be able to count on bloggers to provide content on a regular basis. You’re doing that now and I can only imagine what’s going to happen next.

  • You have many interesting ideas here. While reading this article, it got me thinking about trying some of the techniques and suggestions listed here in this article. Thank you so much for sharing this helpful information and your knowledge.

    • Thanks Kiki. If you try something from this post, please let me know how it worked for you. You may also want to check out what @saia5053:disqus does in his comment below. It’s an interesting idea!

  • Great advice. I have recently added podcasting (2 so far) to my blog. It was nerve wrecking at first, but hopefully will get better as time goes by. Thanks for the post.

    • Awesome job on adding a podcast to your blog. I’m sure you’ll become more comfortable the more you do it. Have you seen any response so far?

      • A few, so that makes me feel good that l’m on the right track.

  • Interesting post, Joe. My traffic over the last few months has been declining. I think my content is generally still good, but I have not had the time to promote as much as before. I’m sure more regular guest posting would help, but then there is the time factor again. I have found myself wondering recently if it would be cost effective to hire a virtual assistant to help with some of this. I’d love to hear your thoughts.

    • I think promotion is a lot of it Jon. You’ve got to take/make time to share your content with others. If you won’t, who will? It also reminds me of something Jon Acuff said when I saw him in Nashville: It’s okay to promote the good things you’re doing. They’re good and they need to be shared.

      Now, you brought up a virtual assistant… I’d never thought of having one do the sharing of the content but I believe it could work. It wouldn’t hurt to give it a shot.

      • Do you have any suggestions for virtual assistants? Do you think the ROI would be large enough for a “small time blogger” like me?

        • I’m not sure Jon. I’ve never used one but I know other bloggers swear by them. If you’re looking for one, I may be able to connect you with a company that’s done great work in my area.

          • I was just wondering. Maybe someone else here will chime in with a response. I’m not sure I’m ready to make this leap, but I might consider it.

  • Hi Joseph, just found your site. I like what I’ve been reading! I just started the “Faith Life Money” podcast a few months ago to try and bring in new readers to my blog. It’s been a ton of fun, and I’ve been getting some great feedback! I’m also starting to get some traction from using pinterest more and more. I look forward to reading more of your blog – thanks!

    • Thanks for the kind words Travis. You mentioned using Pinterest to get traffic. Would you mind sharing how you’re using it? I haven’t found a good way.

      • Tony Adams

        Hi Joseph, I’ve been playing with the idea of creating a Pinterest-specific image for my blog posts and loading them as pins that link to my blog post. I use PicMonkey to create images and I keep a consistent look and feel. Slow steps…I’m getting some more traffic this way.

  • Sure, I’ve simply just been consistent with it. Putting out a nice graphic for every post and one for every podcast as well. And then liking/repinning similar posts that have to do with faith/finances/generosity etc. I just go in once or twice a week and auto schedule pins using the program Buffer to correspond when I release my new posts. After a while I started getting a steady trickle of visitors…nothing huge yet, but it will get there.

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