5 Keys To Building A Loyal Blog Following

Blogging has been a great experience for me. I’ve been able to share leadership ideas and more with you, my readers. It’s been a fun but bumpy ride.

Through trial and error, I’m learning what works and what doesn’t. Today, I’d like to share the keys to building a loyal blog following with you.

Why You Should Build A Loyal Blog Following

If you’re serious about blogging, I believe you should be serious about building a loyal following. Why? Because you’re writing for someone and that someone should be listening.

While writing can be therapeutic, there should also be a point behind it. For me, it’s been to build a loyal following that I can influence with the leadership insights I’ve gained over time. Your reason may be different.

How To Build A Loyal Blog Following

A loyal following isn’t easy to build. It takes time. It takes building trust. It takes giving them the information they need to hear.

However, there are a few keys that you can use to build your loyal following. They’ve worked for me. I hope they’ll work for you as well.

1. Connect with other bloggers: One of the best things I did starting out was to reach out to other bloggers and connect with them. Don’t worry about the size of the blogger, worry about whether or not you connect with them on a personal level. If their message rings true to you, begin building a quality relationship with that blogger.

Disclaimer: Don’t abuse the relationship and make it all about you. Relationships are give and take and shouldn’t be based on what value you can extract from them. Connect with them because you want to get to know them, not what they can do for you.

2. Comment on other blog sites: Find sites that interest you and comment on their blog posts. Don’t leave comments that are bland and generic. Instead, offer value in your comments. Answer the questions the blogger poses or answer the questions that other commenters are leaving. Be a resource to others.

3. Post on a consistent basis: Blogging on an inconsistent schedule can kill your blog. Create a schedule and post on a consistent basis.

For me, it’s been 3 days a week. Monday, Wednesday, and Friday. Once in awhile I’ll toss in the random Saturday post but rarely do I stray from my three posts a week.

Find a schedule that works for you and your audience and stick to it. Having a schedule will create a mental note in the minds of your readers and they’ll remember when your posts are published. Keep up the consistent content and they’ll keep coming back.

4. Create quality content: I probably should have put this before key number 3 but you must be able to create quality content on a consistent basis. No one likes fluff and meaningless posts. Give your readers something to chew on.

Get into a sweet spot and create the killer content that people will be reading for years to come. Pack it full of the information your audience desires. Make them want more!

5. Share the work of others: This goes hand in hand with key number 1 but begin sharing the work of others. Be willing to Tweet, share on Facebook, post on LinkedIn, or share an image on Pinterest. Doing so creates a feeling a belonging and that you recognize what others are doing.

Sharing the work of others allows you to reward and spread the message of others, including your followers. Do you remember the first time someone shared one of your posts? You felt like you were on the top of the world. Give this feeling to others.

Creating a loyal blog following will help you spread your message and increase your leadership skills. Follow the five keys outlined above and you’ll be well on your way to having a loyal blog following.

Question: What other keys do you have for building your loyal blog audience? Please share your thoughts in the comment section below.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • I would add that you blog what you are passionate about. I run across a few occasionally that seem like they are blogging just to blog. There are plenty of others that share out passions.

    • Great point Larry. Especially if it’s something you want to keep going for a long time.

    • Yes, writing and blogging about something your passionate about is so important. Great addition.

  • I like to reach out to fellow bloggers outside of the blog itself, whether it’s facebook or Twitter. Having interactions through other medium helps develop relationships. I like all your points above. I believe those are all the critical ones to create a following. The one I need to work on the most is consistency. When I get into a season of busyness at work, I don’t post consistently. Greats points, Joe.

    • Juan, those interactions outside of the blog world are a great way as well. I know I’ve had a couple of other bloggers reach outside of the blog world and send a kind note in the mail and one person even sent me a bag of peanut M&Ms.

      • DS

        It’s amazing the variety of depth of connection available.

  • DS

    You mentioned connecting with other bloggers, and I would add to that being engaged with the audience. Connect with them, respond to comments and tweets, etc.

    • David, it’s great you realize that engaging with the audience is crucial. If we don’t engage, there’s no reason for them to do so.

    • Very good point on audience engagement, @sparkvoice:disqus

  • All good points! Thanks for sharing this. Enjoy your week!

    • Thanks Michael. Do you have any other tips to share?

      Looking forward to a great week. Lots happening with Memorial Day being next week. You have a terrific one as well!

  • Thanks for these points. #3 rings true with me. It’s such a struggle to keep a consistent schedule. I really need to be more disciplined.

    • Charles, my pleasure. #3 tends to be a struggle for quite a few bloggers. They go on and off with irregular frequency.

      One suggestion to become more consistent. Try to write content in advance. Write out two to three blog posts instead of the one and you’ll be on your way to having content when you’re not writing “consistently.”

      • Great advice. I see how that can help. I’ll do it.

        • I hope it helps Charles. Would love to hear feedback on what it did for you!

  • It helps to write on a relatively common theme. You tend to write about leadership. I write about stretching. A common theme will keep interested people coming back for more.

    • Jon, a very valid point! If you’re scatterbrained and switching between hundreds of topics it could begin to confuse your readers and you could lose them. Stay focused and stay on topic.

  • Great points. I had a problem with #3 at first. I was not consistent when I first started blogging. I was trying to force blogging three or four days a week, but it left me frustrated and overwhelmed. I decided to blog twice a week and it has worked perfect for me. Now, I don’t feel frustrated or overwhelmed and plus I can produce better content.

    • Bernard, consistency tends to get a lot of people in the blogging world. It’s hard to keep it up when you’ve got so many other responsibilities in your life. It’s finding that balance to keep consistent that is key.

  • I have personally enjoyed connecting with other bloggers. The blogging community has proven to be very generous with their time and expertise. They tend to be passionate about their area of interest/expertise, and have a genuine desire to help others by spreading ideas and information.

    Regarding point #5: do you have any tips for effectively sharing on Pinterest? Still trying to figure out that medium & how the Boards work…Thanks as always.

    • Connecting is one of the most enjoyable aspects of blogging for me as well. The connections you form are ones you wouldn’t have been able to before.

      For Pinterest, it really depends on the pictures in a blog. If it’s eye catching or has some sort of useful information it can be valuable for Pinning. You can also create a board dedicated to blog posts.

    • Sean, as a bit of a newbie myself, I have found the same experience that you are talking about – a lot of really bright, kind, and enthusiastic individuals!

  • Excellent thoughts, Joe. I’ve found all of the above to be true. I would throw in – get away from the blog for a period of time each week and live life. The best writing comes as a result of your own life experiences.

    • Chris, nice addition and one I agree with. We can’t be so focused on our blogs that we ignore family and friends.

  • I agree with content being #4 … it is important, but without the other things in place I’m not sure it matters much. I’ve seen my traffic increase significantly by getting involved in LinkedIn groups – my blog is career focused, so that probably works for me better than it may for others. If you get a few folks in a group talking about your article on LInkedIn it can generate HUNDREDS of visitors and it stickier than other forums like Twitter, in that traffic keeps coming for a few days. I’ve also enjoyed actually meeting a couple of other bloggers and getting beyond the superficial networking stuff.

    • Great insight, Tom – I need to explore LinkedIn’s potential relative to blogging a bit more. The quality that I see you put into #4 also helps explain the success you have found in traffic as well.

  • Great packaging of these tips, Joe. Thank you for sharing, as well as actively walking the walk, not just talking the talk!

  • Joe, I would add helping fellow bloggers. Let them know if something is not working or if there is a typo but let them know privately via email or private message on social networks. I know I appreciate that a lot myself.

    • Lisa, great recommendation. I know I had an issue with my blog at one point and another blogger approached me and let me know. I was very grateful.

    • Great addition Lisa, helping other bloggers is so essential.

  • Thanks for the reminder. Sometimes, I’m a bit every where with my blog. In reality, haven’t seen much growth in it nor followers. But hey, have to keep pushing and scheduling like you advised.

    • Josue, you do need to keep pushing forward. Very rarely do we see instant growth for a blog. For me, it’s been an almost two year process but I’m starting to see things move forward. Keep at it.

      And is there anything I can help you with?

      • Gosh. I guess I really need to set out a plan and really stick to commenting on other ppl’s blogs more ritually and creating consistent content.

        • It’s a great way to build the audience. Another thing you may want to look into doing podcasts or audio/video blogs.

          • podcast is another thing I want to demystify. But definitely videos are coming soon.

            • If you want to demystify podcasts, check out Paul Colligan’s eBooks. He recently released Podcast Strategies – How To Podcast – 21 Questions Answered. It looks like it’ll be a great resource.

              • Thanks Joe. Let me check it out!

                • My pleasure. Let me know how you like it. I’ve just begun to go through it and have enjoyed it so far.

                  • Yeah! just saw the one he has for youtube as well. Need to get my hands on that. Have you started a podcast?

                    • I haven’t started a podcast yet. It’s something that’s in the works as I strive to overcome my issues with public speaking.

  • I totally agree with your tips as long as you are not able to create quality content that id unique and creative plus your are not consistent you will never be able to grow as a blogger.

  • This is so true! For me, consistency has been an issue. My time has been so limited recently to write new blogs and comment on other blogs.

    I got a Mac Book this past Saturday, so maybe I’ll be able to do some more writing soon.

    • Brandon, finding the time can be hard. I know it has been for me recently as well. Yet when we create boundaries and priorities, we can find the time.

  • Jennifer Ip

    I’m intrigued that you didn’t mention anything about the direction a blog should take. Should a blog focus on a niche interest, or can it be about anything and everything? I know it also matters whether the blog is being written for an industry or if it’s personal. But lets say it is personal, would it help or hurt the blog if the blogger focused on various subjects versus focusing on a niche interest?

    • Jennifer, I think it really depends on the purpose of your writing. For me, it’s creating resources for emerging leaders to use. They need the resources, I want to create them.

      Decide what the purpose is of your blog: Is it to build your platform, to journal, or to have fun? Go from there and you can figure out what needs to be done.

  • You nailed it Joe! Connecting with others and consistently writing great content is essential. It took me a year to figure that out (from June 09 – June 10).

    In most cases it takes time to build a readership and “successful” blog. I have seen many people start a blog and expect success or a huge readership right away, so when it does not come they get frustrated and stop. It takes time to build something great!

    • Dan, you’ve got the right mindset when it comes to building your blog. I’m glad you caught onto this and kept going even when things were slow. The payoff is well worth the time it takes to connect and build the relationship and readership.

  • Joe, really helpful tips for someone on their second week of blogging. So far I am having a blast! The greatest joy is seeing someone who has been impacted by the writing and connecting with people on a personal level. Before starting I did not realize how much work it was going to be, but it is well worth it.

    • Luke, I’m glad it was helpful for you, especially as you begin your blogging journey. At the beginning to expect to see thousands of people running to your blog. Just take it easy, have fun, and have a plan in mind.

      Also, is there anything I can help you with as you start out? I’d be more than willing to share with you the insights I’ve learned.

  • What an encouraging and insightful post Joe. As someone who is building my online platform, your pointers are very timely and uplifting. I might also that guest posts may be able to extend your reach to potential new loyal followers.

    • Yes, guest posting is a great way to extend your reach and influence online! I highly recommended following Joe, he is a great example of someone to follow.

      • Absolutely Dan. I’m indebted to you. it’s like I’m entering a new world of blogosphere connecting like-minded blogging leaders! 🙂

        • That’s what it’s all about:) Glad you can connect with like-minded people through me. Keep it up because your doing a great job with your platform building.

      • Thanks for the kind recommendation Dan!

    • Paul, I hope that these pointers will be able to help you move forward and excel in building your platform. It’s fun but takes a lot of work.

      Guest posts are an excellent way to extend your reach. Not only are you reaching the author of the blog, you’re able to multiple your reach by connecting with all of their readers.

  • Joe, I think connecting and consistency are big ones. Without connecting with other bloggers, just writing your own stuff is kinda like opening a restaurant and expecting traffic but not going out and eating anywhere else.

    Now back to diving through your archives!

    • Ellory, that’s a great analogy. We’ve got to be getting to know others and drawing them in. Not for our benefit, but so that they can experience something new, exciting, and enriching. How are you connecting with others?

      And thanks for letting me know you’re diving through the archives. I hope you enjoy what you find!

  • Joshua Bedford

    Great points, Joe! I love how most of the points in this post are centered around selflessness, because that is what a leader should be, selfless! A leader is there to lead, to serve, not to be served. I will be applying these points to my blogging. Keep up the quality work!

    • I’m glad you noticed that Joshua. Leaders need to be more THEY focused than ME focused. How are you going after selfless leadership?

      • JoshuaBedford

        How am I going after selfless leadership? I have not had much opportunity to have any leadership on my blog, though I try to make it about what’s best for the reader, not myself. A better example is I am the founder of 1LightforGod.net, which is a team of online authors. This ‘team’ has me as their leader. I look at it like this. My job is to lead them in the right direction, not make every decision for them. I try to keep them moving toward the end goal, but not force them in any direction they don’t want to go (then you go from a leader to a dictator, which is not good). In the end, it is my decision whether or not something happens, but I try to stay open to their suggestions and ideas, and use them where possible. It is not about me. It is about my team, but more importantly about those my team reaches.

        • That’s awesome Joshua. Sounds like you’re really wanting what’s best for these guys.

  • Wan Muhammad Zulfikri Bin Wan

    Nice list of tips that many bloggers should abide to.

    Blogging can be a complex thing but many people don’t recognize that but at the core of all that complexity is relationship.

    Relationship with yourself, your readers and your fellow bloggers.

  • Chard Phebe

    Awesome, I hope to be able to apply these tips to my blog, hopefully they’ll really begin building an audience.

    • I hope they’ll help you Chard. If you need any guidance, feel free to get in touch with me.

  • I have to say I love connecting to other bloggers. It is one of my favorite things.

    When I comment on their posts and they comment on mine. Especially when they have great input to share on my article. It is a great feeling.

    • Me too Mark. It’s fun to interact with others and to learn from one another. Who are some of your favorite bloggers?

  • What do you think about sharing different(opposite) opinions? Does it also provide a value and build a connection with the writer?

    • Sharing opposite views can provide value but I think it has to be done in the right way. Personally, I wouldn’t share differing views as the honest truth. I’d use them as a springboard to show the right way or to generate conversation.